Discord – Social Content Partnerships

2022 – 2023
New York, NY

Discord x Monster Hunter Rise Sunbreak (Capcom)

As part of Discord’s proud partnership with Capcom, we’re bringing a festive fall-themed layered armor set from Sunbreak, the new Monster Hunter Rise DLC, to players who stream their gameplay on Discord. Users just need to screen share in voice chat by pressing the “Go Live” button with at least one person, then they can claim the code. Using reward assets provided by Capcom, I designed the UA assets which also incorporate elements of Discord status icons and character symbols relating back to the Monster Hunter Rise in-game User Interface. These lived on paid UA ads and our Discord socials and blog.

The Capcom Drops campaign resulted in 12x as many streaming hours of Monster Hunter Rise on Discord. It created massive community reach with initially ~16k players in the Official Monster Hunter Discord Server and after the partnership, grew to over 400k additional players.

2022 – 2023
New York, NY

Discord x Halo Infinite (343 Industries)

Developed a consistent design solution across multiple formats (social, blog, landing page, user acquisition) that increased current and lapsed players using the “Go Live” feature through promoting the launch of special game “drops” rewards on our platform. I designed the UA assets which also incorporate elements of Discord status icons and borders relating back to the Halo Infinite in-game User Interface. 

2022 – 2023
New York, NY

Discord Nitro x Crunchyroll

Get premium access, connect your accounts, and dive into anime.
In collaboration with Crunchyroll team, developed social/blog assets for eligible Crunchyroll subscribers in which they can claim a one-month trial of Discord Nitro, and eligible Nitro subscribers can claim a one-month trial of Crunchyroll Premium. The creative portrays Crunchyroll’s mascot, Hime, with our mascot, Wumpus both using our “Nitro” jetpacks.

SM – Social Product Stills