Discord – Doodle Daydreams
2022
New York, NY
Discord – Doodle Daydreams
Designer / Art Director : Joyce Woo
Copywriter : Mark Donnelly
Illustrator : Kevin Dam
For Discord’s Fall 2022 Back to School campaign, we developed the Daydream Doodles merch collection. With its sketchy skateboards, thought bubbles, and jetpacks, the Daydream Doodle Collection represents those little moments where your troubles fall away and imagination takes flight. Working closely with Kevin and Mark, we created a variety of merch including a skateboard, phone cases, hoodies and bucket hats, a Wumpus stressball, stickers, an airpod case, and of course BTS essentials like Wumpus pens, notebooks and sticky notes. Also, included are 2 metal Wumpus and Clyde keycaps, along with a special collab with artisan keycrafter Tiny for her custom Wumpus keycap. All assets were translated into our social, digital online store and brand blog.
*IG video posted from the social team*