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JOYCE WOO


 Work —

Discord – Product Features Creative
Discord – The Blurple Market
Discord – Brand Creative
Discord – Doodle Daydreams
Discord – Camp Wumpus PAX East
Lemonade – Pet Testimonials
Lyft – Citi Bike Branding
 Lyft – Health & Safety
Lyft – Bikes & Scooters
Lyft – Citi Bike Bike Angels
SM – Spring 2019
SM – Summer 2018
GQ x SM
SM – Fall 2017
Social Media Posts
GIF | Video
 
About + 
Contact ︎
Mark

Lyft – CB Bike Angels 

 

2020
New York, NY 

Lyft – Citi Bike Bike Angels 
Design / /

Citi Bike Bike Angels is a program where certain riders (Bike Angels) will ride bikes from crowded stations to those that are running low on bikes, making the system work better for everyone. And in return, those rebalancing rides will add up to sweet rewards as incentives. Below are some of the branded marketing assets for Bike Angel riders I created for this initiative including pins, key fobs, hoodies and other gear.
Mark