︎

JOYCE WOO


 Work —

Discord – Product Features Creative
Discord – The Blurple Market
Discord – Brand Creative
Discord – Doodle Daydreams
Discord – Camp Wumpus PAX East
Lemonade – Pet Testimonials
Lyft – Citi Bike Branding
 Lyft – Health & Safety
Lyft – Bikes & Scooters
Lyft – Citi Bike Bike Angels
SM – Spring 2019
SM – Summer 2018
GQ x SM
SM – Fall 2017
Social Media Posts
GIF | Video
 
About + 
Contact ︎
Mark

Lemonade – Pet Testimonials 

 

2021
New York, NY 

Lemonade – Pet Testimonials 

Designer / Production : Joyce Woo
Design Director : Devin Croda
Head of Creative : Nuno Ferreira
Illustrator / Animator : Emma Gilberg
Copywriter : Kassie Shanafelt & Nate Mayer

One of Lemonade’s main strengths in the insurance space is how highly rated and loved we are by users. To showcase this, we put a spin on online reviews by our customers and translated them as pets to highlight our pet insurance product and USPs. These assets were adapted as a digital campaign through Instagram, facebook, snapchat social channels along with Google display ads and Youtube.
Mark